Yellow Pages are on their last breath...so what do they do? Bill Gates even knows this. You should too...
Our San Antonio SEO and web design clients have seen an increased surge in holiday spending and stocking stuffer investments in the past few weeks. Why? Well, remember that the holidays are when potential buyers are seeking active sellers! And mind you, they are NOT wasting their time looking to get papercuts from the phonebooks (aka : paperweights, doorstoppers, etc), but rather they are looking online at websites, product lists and so forth. After all, when you shop for a car, you ALWAYS have to test drive it (unless you're a billionaire) which in that case, you care more about airplanes and jets, but I digress. I like to try on a watch before I buy it. Do you like to as well?
How do YOU get in front of your clients? Are you still throwing away money on the "traditional" media like phonebooks (bleh, save the trees already!)? On our staff is an ex-Yellow Page rep and he worked for a fast-paced large New York operation as well as a slow yellow page company from Pittsburg, Kansas. The large corporation literally plowed through customer's investments and increased most monthly payments from $1500/month to $1900/month just to be in the Yellow Pages and (ahem...) websites created through these scam artists.
Boy, if I had a dollar for every time a local San Antonio web client told me how often they were just thrown online with a low-grade template with only two linking domains and no back-end ability to edit their sites, I'd be well, at least $1200 richer! LOL
If you advertise in the Yellow Pages, just STOP! Every year, they increase the cost and say, "Oh well, you're still getting a discount!". While there may be some partial truth to the statement, most of the "value-added" incentives like a discounted website are exactly that - a load of BS. If those Yellow Page companies would only see that they're harming their "clients'" well-being and view them as a colleague rather than a cash cow, maybe, JUST MAYBE, there may be a credible consultant title behind them. But NO. Once a year, 10% more off about and $8000 ad, but where's the tracking? How many people looked at it? How did they find it? What was the call to action? Is it the phone book that is truly making you more money than spending it? Have you sat down and reviewed your media mix?
Now, don't get me wrong, there is a niche for those that advertise, but the law of diminishing returns applies to yellow page advertising. Print is dead (well, barely breathing) and they're all trying to get digital, but they missed the boat. After all, you wouldn't go to a restaurant to get your dog groomed, right? Conversely, would you go get lunch at a pet groomer salon? I didn't think so.
Are you ready to see how, where and when searchers found you online instead of hoping someone has a phonebook next to them, dusting it off, and thumbing through all those wasted trees?
If so, give your local San Antonio Web Design and Texas SEO firm a call. We'll take the time to review your media mix and help you save some money while making more since 83% of Americans have a smartphone. And yes, we also have a smartphone app that plugs into your website so that it is optimized for your customer's smartphone screens.
To learn more on how you can make more with less, call us at 210-446-4560 for a free web design consultation. We'll show you how Search Engine Optimization can work for you and provide the business analytics to prove it.
We Can Also Call You Back - visit us online at www.newglobalventures.com and click on "Click To Call" at the upper right hand side.
You'll be glad you did! Save trees! Earn loyal customers online with a well-designed San Antonio Web Design!
No comments:
Post a Comment