Yellow Pages Are Declining (Bill Gates knows about it..YP Publishers do too..so should you)

Yellow Pages are on their last breath...so what do they do? Bill Gates even knows this. You should too...

Our San Antonio SEO and web design clients have seen an increased surge in holiday spending and stocking stuffer investments in the past few weeks. Why? Well, remember that the holidays are when potential buyers are seeking active sellers!  And mind you, they are NOT wasting their time looking to get papercuts from the phonebooks (aka : paperweights, doorstoppers, etc), but rather they are looking online at websites, product lists and so forth. After all, when you shop for a car, you ALWAYS have to test drive it (unless you're a billionaire) which in that case, you care more about airplanes and jets, but I digress. I like to try on a watch before I buy it. Do you like to as well?

How do YOU get in front of your clients? Are you still throwing away money on the "traditional" media like phonebooks (bleh, save the trees already!)? On our staff is an ex-Yellow Page rep and he worked for a fast-paced large New York operation as well as a slow yellow page company from Pittsburg, Kansas. The large corporation literally plowed through customer's investments and increased most monthly payments from $1500/month to $1900/month just to be in the Yellow Pages and (ahem...) websites created through these scam artists.

Boy, if I had a dollar for every time a local San Antonio web client told me how often they were just thrown online with a low-grade template with only two linking domains and no back-end ability to edit their sites, I'd be well, at least $1200 richer! LOL

If you advertise in the Yellow Pages, just STOP! Every year, they increase the cost and say, "Oh well, you're still getting a discount!". While there may be some partial truth to the statement, most of the "value-added" incentives like a discounted website are exactly that - a load of BS. If those Yellow Page companies would only see that they're harming their "clients'" well-being and view them as a colleague rather than a cash cow, maybe, JUST MAYBE, there may be a credible consultant title behind them. But NO. Once a year, 10% more off about and $8000 ad, but where's the tracking? How many people looked at it? How did they find it? What was the call to action? Is it the phone book that is truly making you more money than spending it? Have you sat down and reviewed your media mix?

Now, don't get me wrong, there is a niche for those that advertise, but the law of diminishing returns applies to yellow page advertising. Print is dead (well, barely breathing) and they're all trying to get digital, but they missed the boat. After all, you wouldn't go to a restaurant to get your dog groomed, right? Conversely, would you go get lunch at a pet groomer salon? I didn't think so.


Are you ready to see how, where and when searchers found you online instead of hoping someone has a phonebook next to them, dusting it off, and thumbing through all those wasted trees?

If so, give your local San Antonio Web Design and Texas SEO firm a call. We'll take the time to review your media mix and help you save some money while making more since 83% of Americans have a smartphone. And yes, we also have a smartphone app that plugs into your website so that it is optimized for your customer's smartphone screens.

To learn more on how you can make more with less, call us at 210-446-4560 for a free web design consultation. We'll show you how Search Engine Optimization can work for you and provide the business analytics to prove it.

We Can Also Call You Back - visit us online at www.newglobalventures.com and click on "Click To Call" at the upper right hand side.

You'll be glad you did! Save trees! Earn loyal customers online with a well-designed San Antonio Web Design!

San Antonio SEO or SEM Tips & Advice

When first tasked with the issue of San Antonio SEO, it is imperative to first do some research on how and why you are not being found online. The easiest and most cost-effective manner in which to decide on how and where to move forward is to review your own pages and see if there is anything NOT relevant in your title tags.

Title tags are what search engines, like Google, Bing and Yahoo look for and give the highest weight (well, generally) to so it is quite relevant to ensure that you review those first.

Afterwards, you may want to check a few of your competitors to see what they MAY be doing right and without a doubt, you ought to notice a variety of distinct differences.

Some freelance web designers (aka : weekend warriors) can design a 5 page pre-populated website in a matter of a few days. It is true that the sooner the better; however, this may (and most probably always does) cost more in the future due to incomplete website architecture.

As a professional San Antonio Web Designer , here at New Global Ventures, we strive to consult with business owners that need to be found online and most of the time, the simplest of issues can be corrected and fixed upon the search engines' next indexing round.

However, that is NOT enough!  Constant monitoring, updating, checking for broken links, adding content and so much more goes beyond true "Search Engine Optimization".

Here in San Antonio Texas, sometimes it may be best to geo-target for local business. National clients tend to have the most content and that will lead to better long-tail and unexpected keyword rankings (which are GREAT since you may have never truly counted on those impressions)!

You owe it to yourself as well as the sweat equity you have already invested to keep your business running strong and being found online.

As a San Antonio SEO, if you are looking for a few ideas or just need to be pointed in the right direction for local SEO or national SEM marketing campaigns, feel free to call us at 877-747-4669 for a free SEO or web design consultation.  Local San Antonians are encouraged to visit us at 242 W. Sunset Rd, Suite #101 here in San Antonio, Texas.